The DynaTag and Thync.it platform, the websites www.dynatag.ch and www.dynatag.com, as well as the webshop shop.dynatag.ch, are operated and managed by DynaTag AG, based in Zurich, Switzerland.

Data protection, data security and the responsible handling of personal data are important to us. In this Privacy Policy, we describe how we collect and process information that can identify you (personal data) when you visit our websites, purchase our products or use our services.

1. Company Information

Controller:

DynaTag AG
c/o Domizilagentur GmbH
Badenerstrasse 580
8048 Zurich, Switzerland
E-mail: support@dynatag.com

2. Data We Collect

a) Data you provide

• First and last name
• Billing and delivery address
• Phone number
• E-mail address
• Payment data (via Stripe, PayPal or TWINT)
• Support requests, reviews or newsletter subscriptions

b) Data collected automatically

• IP address, device and browser type
• Date, time and source of access
• Cookies and tracking data
• Usage data via Google Analytics
• Connections to external services (e.g. Google Fonts)

3. Legal Basis of Processing

We process personal data in accordance with the Swiss Federal Act on Data Protection (FADP) and – where applicable – the EU General Data Protection Regulation (GDPR).

4. Use of Data

• Processing and delivery of orders
• Customer service and response to inquiries
• Sending transactional or information emails
• Fraud detection and security
• Analysis, optimisation and personalisation of our websites
• Compliance with legal obligations

5. Cookies and Tracking

We use cookies and similar technologies to:

• Recognise sessions and store shopping carts
• Collect statistics on website usage (Google Analytics)
• Enable online marketing and remarketing (only with consent)

You can block or delete cookies in your browser. However, this may limit the functionality of the websites. Cookie settings can also be found in the footer of the webshop or under Cookie Policy.

6. Disclosure of Data

We do not sell personal data. Data is disclosed only to:

• Payment providers (e.g. Stripe, PayPal, TWINT)
• Shipping providers (e.g. Swiss Post)
• Analytics and marketing services (e.g. Google Analytics, Meta/Facebook – only with consent)
• Authorities, where legally required

All partners are contractually obliged to ensure data security.

7. International Data Transfers

Data is transferred to other countries only if an adequate level of data protection is ensured or appropriate safeguards (e.g. Standard Contractual Clauses) are in place. Switzerland benefits from an EU adequacy decision.

8. Data Security

• SSL encryption (HTTPS)
• Encrypted payment interfaces
• Access controls, firewalls and regular security audits
• Backups and monitoring
• Staff training on data protection

9. Retention Period

Personal data is stored only as long as necessary for the purposes of processing or as required by law. Afterwards, it will be deleted or anonymised. You can request early deletion at any time (see section 11).

10. Data Protection for Children

Our products such as SOS bracelets can also be expressly used for children and infants, e.g. at large events or when travelling. Parents or legal guardians may enter personal data of the child on the SOS bracelet.

DynaTag does not collect or process children’s data without the consent of parents or legal guardians. Responsibility for the accuracy, completeness and disclosure of such data lies solely with the parents or legal guardians.

If we become aware that children’s data has been transmitted to us directly without parental consent, we will delete it immediately.

11. Your Rights

• Access to stored data. You can view and download this directly in your customer account.
• Correction of inaccurate data
• Deletion (“right to be forgotten”). This is possible directly in your customer account.
• Restriction of processing
• Objection to processing or direct marketing
• Data portability
• Withdrawal of consent previously given

To exercise your rights, please send an e-mail to support@dynatag.com.

12. Right to Lodge a Complaint

If you believe your rights have been violated, you can contact the Swiss Federal Data Protection and Information Commissioner (FDPIC): www.edoeb.admin.ch.

13. Third-Party Links

Our websites may contain links to external sites. We are not responsible for their privacy practices.

14. Changes to this Privacy Policy

We may change this Privacy Policy at any time. Material changes will be communicated to you by e-mail or by notice on the websites.

15. Contact

DynaTag AG
c/o Domizilagentur GmbH
Badenerstrasse 580
8048 Zurich, Switzerland
E-mail: support@dynatag.com