Cookie Policy
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Applicable for:
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1. What are cookies?
Cookies are small text files that are stored on your device when you visit a website. They help with the functionality of the site, improve the user experience and serve analytical as well as marketing purposes.
2. Types of cookies we use
| Type | Description | Examples | Duration |
|---|---|---|---|
| Necessary | Required for operation and security | Login, shopping cart, checkout | Session / 1 year |
| Functional | Store settings such as language or region | Currency selection, layout | 1 day – 12 months |
| Performance / Analytics | Visitor behaviour for optimisation | Google Analytics, Hotjar | Session / 2 years |
| Marketing / Targeting | Personalised advertising based on browsing behaviour | Meta Pixel, Google Ads, YouTube | 1 – 12 months |
| Social Media | Sharing and embedding content | Like buttons, embedded videos | Session / 1 year |
3. How we use cookies
- Tracking purchasing behaviour
- Storing logins and settings
- Analysing performance and audiences
- Personalised advertising via trusted partners
- Fraud protection and secure transactions
4. Third-party cookies
We allow third parties to set cookies, including:
- Google Analytics & Ads
- Meta (Facebook/Instagram) Pixel
- Stripe, PayPal, TWINT
- YouTube (embedded content)
- Microsoft Clarity / Hotjar (interaction analysis)
Each provider is responsible for its own privacy policies.
5. Your data protection rights (FADP, GDPR)
As a user in Switzerland, you have the following rights under the Federal Act on Data Protection (FADP):
- Consent to or refusal of non-essential cookies
- Access, rectification, and deletion of your data
- Withdrawal of your consent at any time
- Right to lodge a complaint with the Swiss Federal Data Protection and Information Commissioner (FDPIC)
For users from the EU, the General Data Protection Regulation (GDPR) also applies.
6. Change or withdraw cookie settings
- Via the "Privacy Control" link in the footer
- In your browser settings
- Manually deleting stored cookies
Disabling cookies may limit the functionality of the website.
7. Managing cookies in your browser
Management is possible in the following browsers:
8. Storage duration of cookies
- Session cookies: Expire when the browser is closed
- Persistent cookies: Remain until the expiry date or manual deletion
The lifespan may vary depending on the type of cookie, from a few minutes up to 24 months.
9. Access without cookies
You can also visit the site with limited use of cookies. Some functions (e.g. checkout, videos) may then not be available.
10. Data protection for children
Our products such as SOS bracelets can also be expressly used for children and infants, e.g. at large events or when travelling. Parents or legal guardians may store personal data of the child on the SOS bracelet.
DynaTag does not collect or process children’s data without the consent of parents or legal guardians. Responsibility for the accuracy, completeness and disclosure of such data lies solely with the parents or legal guardians.
If we become aware that children’s data has been transmitted to us directly without parental consent, we will delete it immediately.
11. Changes to this Cookie Policy
This policy may be adapted to meet legal requirements or technical changes. Material changes will be communicated to you by e-mail or by notice on the website.
12. Contact Information
Company: DynaTag AG
c/o Domizilagentur GmbH
Badenerstrasse 580
8048 Zurich, Switzerland
E-mail: support@dynatag.com